Explain the logic of this

For the last several months I have heard a bizarre car commercial on the radio. This is not all that unusual as most of these commercials tend to be a bit theatrical, but I digress. This particular commercial advertises that they will "meet or beat" any other dealership's offer. Beyond this, if they fail to "meet or beat" a competitor's price they will give you the car.

Well, this just doesn't make any sense. Why would they not meet or beat someone else's price and then just give a car away? It is an inherently flawed offer. I want a real deal, like buy one get one or 50% off. Now that's a deal.